Purpose & Values

Our Purpose

Generating prosperity through exploration and mining.

We are committed to responsible exploration that generates broad prosperity by creating opportunities, supporting communities, and leaving a positive legacy. By valuing integrity, accountability, and transparency, we aim to unlock Newfoundland and Labrador’s mineral potential while strengthening local communities.

Our Values

Leadership

Leaders with integrity, accountability, and transparency; a company of leaders, not managers.

Leadership at New Found Gold means taking ownership, communicating openly, and setting the standard for how we work and collaborate. We empower our team members to lead at every level – to make informed decisions, take initiative, and uphold our commitment to excellence. By fostering a culture of accountability and trust, we ensure that leadership is not confined to titles, but reflected in actions.

Safety

Work and care for each other; keep each other safe and ensure we go home safe EVERYDAY.

We ensure everyone makes safety a priority so all can return home safely each day. This commitment creates a respectful culture where safety is everyone’s responsibility.

Sustainability

Development focused on sustainability; we continuously strive for improvement.

We are dedicated to developing our projects in a way that safeguards the environment and supports long-term community well-being. Sustainability, for us, is an ongoing process – one of listening, learning, and improving.

Community

We are a contributing community member; building trust and being a good neighbour.

Our success is shared with the communities that support us. We aim to be a positive, engaged presence in the communities where we work – building relationships founded on respect, transparency, and trust. From local employment to education and outreach initiatives, we invest in opportunities that strengthen communities and create meaningful, long-term impact.

Courage

Courage to make the right decisions, even when they are difficult.

Mining and exploration demand courage – not only in discovery but in decision-making. We have the courage to act with integrity, to speak up when it matters, and to stand by our principles even when it’s not the easy choice. This courage defines our character and ensures that our work reflects the values we live by.